This industry has been particularly transformed by web-based technology.
The changes that the industry has been through range from the transaction /information exchange between traveling companies, the emerging of dot com (specially ticketing) companies to the introduction of sophisticated applications and devices to enhance the traveling experience ( like Smart Phone applications).
Today, the traveling industry is a different one than 10 years ago.
Travel Industry Mapping Exercise
Being a wide industry, it touches many sectors: tourism, business traveling, transportation (airlines, rail services, bus services, shipping, commuting), hotels, luxury resorts, etc. Therefore, a mapping of its environment resulted multifaceted and somehow imprecise. We therefore decided to highlight some features of the company we particularly wanted to study for the E-Business Course.
Our company of study: AMADEUS!
Then, we added different color post-it’s (pink, blue, green) to our industry mapping (yellow), to indicate the particular features of this company.
INDUSTRY Forces
- Ubiquitous in nature, but with a strong and fierce competition among the participants within the industry.
- Worldwide Market and Operations
- 24/24 hours availability but it also applies to competitors and substitute services
KEY Trends
- Social and demographic phenomenon: immigration
- Traveling trend = the world becomes smaller
MARKET Forces
- Fierce competition for market share due to the Low-Cost emerging services
- B2B, B2C, B2b business models
MACRO ECONOMIC Forces
- General recovery after the financial crisis
- Market and Economic conditions are often country-dependent
AMADEUS
Amadeus is a leading supplier of transaction based solutions within the global travel and tourism industry. It provides transaction processing power and technology solutions to both travel providers (including full service carriers and low-cost airlines, hotels, rail operators, cruise and ferry operators, car rental companies and tour operators) and travel agencies (both online and offline).
Amadeus Business Model
Amadeus Business Model
There is a slight modeling error the business model of Amadeus the Travel Agencies should also be channels to reach the end customer. The agencies function as intermediaries.
ReplyDeleteAlso, I would guess that the travelers pay the agencies and the agencies pay Amadeus. I don't think there is a direct revenue stream from the end customer or Amadeus. However, you would have to check that.
Else, I noticed that you don't have very many elements in the environmental mapping. Are there really only so few elements?
Vb
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